1	Cotton Bowl Potential Improvements and Funding Strategies City Council Briefing December 5, 2005
2	Introduction The City of Dallas has the opportunity to secure long-term commitments from NCAA football teams to play at the Cotton Bowl No construction will begin nor City funding allocated until long-term commitments are in place from the universities These commitments drive the need for increased seating capacity by Fall 2006 The City must begin the process now to allow for Phase 1 construction completion by Fall 2006
3	Briefing Goals Present Cotton Bowl improvement options to position it as a premier college football and international soccer venue Present implementation strategies and timelines Present conceptual cost estimates Receive City Council concurrence to begin the process of the implementation strategy
4	History Fair Park Stadium was constructed in 1930 during the height of the Great Depression Seating capacity: 46,200 (the largest stadium in the South)
5	History In 1936 the stadium was incorporated into the general layout of the Texas Centennial Exposition The stadium was officially renamed the “Cotton Bowl” in 1936
6	History In the first Cotton Bowl game, held on January 1, 1937, the TCU Horned Frogs defeated the Marquette Golden Avalanche, 16-6
7	History The upper decks were added in 1948 and 1949 when the Cotton Bowl served as home to the SMU Mustangs Seating capacity increased to 72,000
8	History In 1952, the Cotton Bowl was home to Dallas’ first NFL team, the Dallas Texans (Baltimore Colts) In 1960, the stadium served as the home field to two professional football teams: Dallas Cowboys (NFL) Dallas Texans (AFL – Kansas City Chiefs) In 1968, the stadium was renovated when the bleachers were replaced by chair-back seats, reducing the capacity to 68,250
9	History In 1993 the City of Dallas invested $14 million to renovate the Cotton Bowl for World Cup soccer Press box, restrooms and concessions expansion New natural turf field (considered one of the top five soccer pitches in the world) Movable bleachers increased football seating capacity to 72,000 The stadium hosted six international soccer games during the 1994 World Cup tournament
10	History In 2004, the State Fair of Texas (SFT) added bleacher seating in each end zone, increasing the stadium’s capacity by 4,000 seats to 76,000
11	Current Uses The Cotton Bowl is currently the site of the following: The annual Cotton Bowl Classic, since 1937 The Red River Rivalry, since 1929 The State Fair Classic, since 1984 International soccer games Concerts and other events
12	Attraction and Mystique of the Cotton Bowl Long tradition of games played at the Cotton Bowl Texas – OU: 85 years Prairie View – Grambling: 20 years The unmatched aura and experience of the State Fair with rides, food, games, shows and exhibits
13	Attraction and Mystique of the Cotton Bowl Provides significant high school football recruiting opportunities for colleges Fair Park, a 277-acre national Historic Landmark, provides an unparalleled setting for sports events
14	High School Football Recruiting in the Dallas-Fort Worth Area Dallas-Fort Worth is one of the most productive high school recruiting regions in the nation There are 169 high school football programs, 3A and above, in the area 7 of the national top 100 recruits are from the area 45 of the state top 100 recruits are from the area
15	Economic Impact
16	Current Deficiencies of the Cotton Bowl The Fair Park Comprehensive Development Plan, adopted by the City Council in October 2003, identified the following deficiencies: Undersized concourses cause overcrowding and gridlock Rest room fixture counts are significantly below accepted standards
17	Current Deficiencies of the Cotton Bowl Inadequate concessions with restricted queuing areas Outdated score boards; no video boards Inadequate sound system
18	Current Deficiencies of the Cotton Bowl No club seating or suites Inadequate utility service Does not meet current ADA standards Inadequate seating capacity for major events Seats installed in 1968 are at the end of their useful life
19	Improvements A plan has been developed by SFT and the City of Dallas to expand and improve the Cotton Bowl Implementation is contingent upon the universities’ commitments This plan will be implemented in two phases: Phase 1 – Complete by September 2006 All new construction Phase 2 – Complete after future successful Bond Referendum Renovate existing stadium and add media room/stadium club at south end zone Phase 1 implemented by SFT/City Phase 2 implemented by the City
20	Phase 1 Improvements Increase seating capacity from 76,000 to 92,100 New restrooms, concessions and points of sale in the new seating areas Increase ADA seating with elevators to serve the upper level of the new seating and life safety requirements for exiting New scoreboard and video boards Expanded and improved sound system Extended secure perimeter and ticket taking locations New contextual facade around each end zone New club seats
21	Phase 1 Improvements Expanded seating in the south end zone Note: This view does not illustrate new contextual facade
22	Phase 1 Improvements Conceptual view of expanded seating in south end zone Note: This view does not illustrate new contextual facade or existing team locker rooms
23	Phase 1 Improvements - $19m
24	"Rose Bowl" Rose Bowl: 92,542 LA Coliseum: 92,488 Expanded Cotton Bowl: 92,107 Texas Memorial Stadium: 84,082 Gaylord Oklahoma Memorial Stadium: 82,112
25	Bowl Championship Series (BCS) Stadiums Rose Bowl 92,542 Dolphins Stadium (Orange Bowl) 75,000 Arizona State (Fiesta Bowl) 73,379 New Cardinals Stadium (Fiesta Bowl) 63,000 (The Fiesta Bowl will change venues in 2006) Superdome (Sugar Bowl) 69,082 Note: The new Dallas Cowboys Stadium seating capacity is estimated to be 75,000, not including suites
26	Phase 2 Improvements A game day Media Room located above the current dressing rooms at the south end zone A Stadium Club available to University suite- owners and VIPs
27	Phase 2 Improvements Utility upgrades Renovated field lighting Replacement of existing seats with bench/back combination seating Additional ADA seating Refurbishment of existing concourses New signage and graphics
28	Implementation Strategy Phase 1 Upon City Council concurrence and commitments from the universities, SFT will proceed with construction of Phase 1 ($19m) improvements SFT will secure financing for Phase 1 improvements: The City will waive SFT annual rent payments (approximately $1.2m/year), and SFT will match (total approximately $2.4m/year) As a preferred option to this financing plan, SFT/City will solicit stadium naming rights to fund all or part of the proposed improvements
29	Implementation Timeline Phase 1 December 2005 City Council Briefing Fair Park Task Force Conceptual Review January 2006 Secure universities’ long term commitments Fair Park Task Force Certificate of Appropriateness (CA) review - special called meeting required City Council approval of SFT contract amendment February 2006 Completion of Phase 1 construction documents Landmark Commission CA review and approval
30	Implementation Timeline Phase 1 February 2006 Texas Historical Commission review and approval Park and Recreation Board approval Begin Phase 1 construction Begin design of Phase 2 improvements September 2006 Phase 1 construction complete
31	Implementation Strategy Phase 2 City of Dallas will include funding for the Cotton Bowl improvements in the next Bond Program Initiation of Phase 2 construction is dependent upon approval and timing of next Bond Program
32	Conceptual Cost Estimates Phase 1: $19m Phase 2: $26-30m Total: $45-49m
33	Action Needed Today City Council straw vote in support of staff proceeding with the following: Phase 1 and Phase 2 implementation strategies Amending SFT contract to waive annual rent payment to the City* Inclusion of Phase 2 improvements in the next Bond Program
34	The Cotton Bowl